Question 1

Meta already shows me my sales and my ROAS. Why do I need Escalafy?

Accepted Answer

Meta shows you what it takes credit for, not your real profit. It tells you 4x ROAS when the reality is usually 1.8x, because it doesn't subtract product, shipping, installments, fees or discounts. Escalafy calculates your real profit per campaign so you know what to scale and what to kill — with real money, not attributed money. Meta can lie to look good. Your bank account can't.

Question 2

Isn't this the same as Tiendanube's analytics?

Accepted Answer

Tiendanube's analytics show you how much you sold, not how much you made. Selling isn't earning. Escalafy takes those sales and subtracts every real cost — product, shipping, MP, installments, fees, discounts — to show you what actually ends up in your pocket. You can see revenue anywhere; real profit, only here.

Question 3

I already track my numbers in Excel. What changes?

Accepted Answer

Excel gives you a sense of control until you're losing 2–3 hours a day, a formula error slips in, or you see the numbers too late. Escalafy gives you real control, in real time, with nothing to enter by hand — and it covers the costs a spreadsheet never quite captures (MP, installments, fees, agency).

Question 4

I don't want to add another expense right now.

Accepted Answer

Not using Escalafy is already costing you: losing campaigns you don't turn off, the wrong stock bought, decisions made blind. A single losing campaign killed in time pays for months or years of Escalafy. Plans start at USD 19/month and you can try it free for 7 days, no credit card.

Question 5

Is it complicated to set up?

Accepted Answer

No. You connect your channels in 2 clicks and within minutes you see profit, campaigns, stock and costs in one place. You enter your product costs once and from then on it updates itself. No spreadsheets, nothing technical.

Question 6

My agency already sends me reports.

Accepted Answer

Agency reports are designed to make the ROAS look good. Escalafy is what you use to audit your agency, not what your agency sends you. If what your agency says and what your bank account says don't match, you know who to believe.

Question 7

My accountant can tell me that.

Accepted Answer

Your accountant looks backward and tells you how the month closed — when it's too late to kill campaigns or adjust stock. Escalafy looks at what's happening today and what's coming, so you decide in time, not after you've already lost the margin.

Question 8

We're still small and I roughly know what I make.

Accepted Answer

“Roughly” is exactly where the money gets lost, and when you're growing is when you can least afford it. The difference between an 8% margin and a 27% one isn't visible by gut feel — it shows up in the numbers, and almost everyone who says “roughly” finds out they were making a lot less than they thought. Every peso badly spent today is margin you'll need tomorrow to scale. The sooner you see your real numbers, the sooner you stop deciding blind.

Question 9

I'm uneasy about giving access to my sales data.

Accepted Answer

Your data is already in Tiendanube, Mercado Libre, MP and Meta. Escalafy just brings it together for you — not for third parties. Everything is encrypted, we don't sell your data and we never touch your money. You control what to connect and when to disconnect.

Question 10

Are the numbers real-time?

Accepted Answer

Yes. What happened today, you see today, not next Monday. You run on today's profit, not on week-old data — by which point the campaign that was losing money has already burned your margin all week.

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Your real-time financial operator.

Know what you make. Today, yesterday and on every order.

Meta says 4x ROAS. Your bank account says otherwise.

Your best seller isn't always your most profitable.

What to scale and what to kill — based on real profit, not Meta's ROAS.

Meta loses 60% of your data. Your ROAS pays for it.

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Mercado Libre charges you 50 different ways. We break down every one.

Your real stock, unified across every channel.

Your numbers inside the AI you already use.

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