Run your e-commerceon real numbers.
Real profit, real ROAS and e-commerce finance. No fluff, for founders who want to scale on numbers.
97% of your visitors are anonymous: why your email flows never reach almost anyone
Klaviyo and Perfit only fire flows for visitors they can identify. The 97% who stay anonymous never get an email — even when your flows are perfect and your list is huge.
How bot traffic contaminates your Meta pixel and destroys your data quality
Every bot that visits your store can generate a fake Add to Cart or Purchase event in Meta. That's not a sale you lost — it's bad data that corrupts your audiences and raises your real CPA.
When to raise a product's price in ecommerce: 5 signals you can't ignore
There's no perfect moment to raise prices. There are 5 objective signals that tell you when your margin can no longer hold — and when you're leaving money on the table.
How to calculate the real profit of your online store in Mexico
In Mexico, Mercado Pago charges 3.49% + MXN 4 per sale, average shipping runs MXN 130 and advertising takes another 25%. Here's how to calculate your real margin.
Server-side tracking for Shopify: what Elevar costs in 2026 and the destination math
Four plans from USD 225 to USD 3,000 a month, verified today on their public page. Plus the second meter almost nobody counts: they bill per destination.
Elevar reviews in 2026: 4.8 stars, 8,900 stores and a brand that moved
4.8 stars across 170 reviews and roughly 8,900 stores installed, all dated. What it actually solves, what it doesn't, and what the Audiense move changes.
Server-side tracking apps: 7 Elevar alternatives in 2026 and when to stay
The real options if Elevar doesn't fit — on price, on platform, or because it changed owners — and the cases where the right move is to stay put.
ClickMagick pricing 2026: what it costs and the limit almost nobody does the math on
Three plans from USD 79 to USD 349 a month, verified today on their public page. The full breakdown, plus the detail that changes the math: they charge per visitor, not per sale.
ClickMagick reviews 2026: what it does very well and who it's not for
More than 122,000 accounts created and twelve years on the market, but zero reviews on its Shopify app. What it really solves, what it doesn't, and the limitation you can't fix by paying for the top plan.
ClickMagick alternatives: 7 real options in 2026 and when to stay
The real options if ClickMagick doesn't fit, who each one is for, and the cases — quite a few — where the right move is to stay where you are.
Safari deletes your cookies: how ITP switches off the Meta pixel (and what to do)
Safari deletes cookies after 7 days. The buyer who visits on Thursday and pays the following Monday disappears from your Meta data.
Accelerated checkouts switch off your Meta pixel: how you lose data without noticing
Shop Pay and Mercado Pago complete the payment off your site. The pixel doesn't register the buyer. The sale comes in, the customer data gets lost.
How to calculate the real cost of a product for your online store (formula and examples)
Much more than the purchase price: shipping, ad spend, fees and installments all go into the real cost. The full formula to know what margin you really have.
How much Mercado Libre charges to sell: fees and rates in Argentina 2026
Fee tables by category (Classic and Premium), fixed charge, interest-free installments and Full. Everything Mercado Libre deducts before it pays you.
Tiendanube analytics app: how much Estadísticas Nube costs in 2026
Four plans, from $0 to $18,900 a month in pesos, verified today on their public page. The full breakdown and the detail almost nobody notices: profitability is only on the top plan.
Tiendanube analytics app: Estadísticas Nube reviews and who it's for
4.9 stars from 74 reviews and more than 5,200 stores. What it really solves, what it does better than anyone, and the limitation you can't fix by paying for the top plan.
Analytics apps for Tiendanube: 7 Estadísticas Nube alternatives in 2026
The real options if Estadísticas Nube isn't enough, who each one is for, and the cases where the right move is to stay where you are.
TikTok Events API for e-commerce: what it is, why you need it and how to set it up on Shopify and Tiendanube
The TikTok Events API recovers the conversion data your pixel loses. A guide for LATAM e-commerce stores on Shopify and Tiendanube.
Server-side tracking in Latin America: alternatives to Stape and Elevar for Tiendanube and Shopify
Server-side tracking recovers the data your pixel loses. A guide to the options in LATAM: Stape, Elevar, Escalafy Pixel and which one fits your platform.
What is ROAS? Definition, types and how to calculate it in e-commerce
ROAS measures how much you sell for every peso you spend on ads. Learn the types of ROAS, the formula and why Meta's ROAS isn't the real one.
Apps to know your store's real profit: 2026 comparison (Tiendanube, Shopify and Mercado Libre)
The best apps to calculate your store's real profit in LATAM: which one adds up every cost and which one gives you the real number.
Break-Even ROAS: the ROAS you need to make money (with Mercado Pago and installments)
Break-Even ROAS is 1 divided by your margin before ads. The formula, a table, and how much each Mercado Pago interest-free installment plan raises it, with 2026 rates.
Tiendanube now turns on Meta's Conversions API: is it enough?
Tiendanube turns on Meta's Conversions API on its own. It sends the event; your EMQ depends on the buyer data that travels with it. We measured it across 42 stores.
Why your abandoned cart emails aren't sending (Tiendanube and Shopify)
Your store shows dozens of abandoned carts, but your flow only emails a handful. It's not a setup error: your email platform doesn't know who most of those people are. Here's why it happens and how to fix it.
Klaviyo isn't detecting your visitors: how profile identification works
Klaviyo only tracks browsers it already recognizes. Anyone who abandons before identifying themselves is invisible to your flows. How identification works in Klaviyo, where it breaks and what you can do so your flows reach more people.
Abandoned cart and browse remarketing in Perfit: why they don't go out to everyone
Perfit's automations for Tiendanube only send if the contact is identified. What that means, why most of your visitors aren't, and how to get your automations to reach more people.
The email flows every online store should have (and why many never fire)
Welcome, browse abandonment, abandoned cart, abandoned checkout, post-purchase and replenishment. What each flow does, which event triggers it and why the abandonment ones depend on something almost nobody checks: knowing who the visitor is.
Profitfy pricing 2026: what the e-commerce profit dashboard really costs
Plans run from R$ 0 to R$ 547 a month and are set by paid orders. The full breakdown, verified today in their help center, plus the per-order overage fee they actually publish up front.
Profitfy reviews: what the profit dashboard is, what it does well and what it doesn't
More than 20,000 businesses according to its own website, 19 documentation sections and an integration stack almost nobody matches. What it actually solves, and the three limitations that matter if you sell outside Brazil.
7 Profitfy alternatives in 2026 (actually compared)
If you're looking for something other than Profitfy, these are the real options, who each one is for, and when the right move is to stay where you are.
How to improve EMQ in Meta Ads: a step-by-step guide for online stores
Your Event Match Quality is low or medium. That means Meta can't identify who bought in a large share of your conversions. Worse lookalikes, higher CPA. Here's the step-by-step to fix it.
iOS and ATT: how Apple took your buyers' data away from Meta
Since iOS 14, when a user taps 'Ask App Not to Track', Meta records the sale but doesn't know who bought. It loses the email, the phone, the name. Your EMQ drops, your lookalikes get worse and your CPA goes up. The problem isn't the sales: it's the data.
ACOS on Mercado Libre: what it is and how to tell if your campaigns are profitable
The ACOS in your Mercado Libre dashboard tells you how much you spent on ads for every peso of revenue. It doesn't tell you whether you're making or losing money. That gap can cost you a lot.
E-commerce conversion rate in Argentina: real benchmarks and how to read them
Your store converts at 1.2%. Is that good or bad? The answer depends on the channel, the price and the type of product. Real benchmarks for the Argentine market and what's actually worth improving.
WeTracked pricing 2026: what it costs and the charge that isn't in the table
Plans run from USD 49 to USD 249 a month and are set by how many orders you process. The full breakdown, verified today on their pricing page, plus the overage fee that only shows up in the terms of service.
WeTracked reviews: what it is, what it does well and what it doesn't
4.8 on Trustpilot across more than a thousand reviews and 4.7 on the Shopify App Store. What it really solves, why its audience likes it so much, and the two limitations that matter if you sell in LATAM.
7 WeTracked alternatives in 2026 (actually compared)
If you're looking for something other than WeTracked, these are the real options, who each one is for, and when the right move is to stay where you are.
First-party data in e-commerce: what it is and why your ads need it
iOS, ad blockers and the death of third-party cookies wiped out half the data Meta needs to optimize your campaigns. The fix is your own data, and how you capture it decides whether your ads work or not.
Meta Ads match parameters: the email and phone Meta never receives
Meta can count your sales, but if you don't send it the buyer's email and phone, it can't identify who bought. That wrecks your EMQ, weakens your audiences and pushes up your CPA without you noticing.
When to scale your Meta Ads spend and when to pull back
There's no magic ROAS number. There are clear signals in your real numbers that tell you whether you can spend more on ads or whether you're burning cash. The difference is looking at real profit, not the ROAS Meta reports.
E-commerce discounts: when they pay off and when they destroy your margin
A 30% discount can look small. But if your margin was 40%, that discount just took 75% of your profit before you add shipping, fees and ads. Learn when a discount makes financial sense — and when it only drives volume without profit.
Utmify pricing 2026: what it costs in reais (and what you overpay)
Plans run from R$ 119.90 to R$ 5,399.90 per month and are set by how many sales you track. The full breakdown, verified in their help center, plus the charges that don't show up in the table.
Utmify review: what it is, who it's for and what it's missing
4.9 stars on the App Store and a huge user base in Brazil. What it does well, what kind of business it's really built for, and what you need to know if you sell physical products in LATAM.
7 Utmify alternatives in 2026 (actually compared)
If you're looking for something other than Utmify, these are the real options, who each one is for, and when it makes sense to stay where you are.
Meta Ads attribution windows: which one to choose to measure your campaigns' real ROAS
The attribution window you choose in Meta Ads completely changes the ROAS you see — without your real sales changing at all. Here's which one to use and why it affects your decisions.
Meta Ads event deduplication: why your conversions are inflated and how to fix it
If you run the browser pixel and the Conversions API at the same time without deduplicating, Meta may be counting every sale twice — and your ROAS looks double what it really is.
E-commerce profitability dashboard: which number to watch first (and which to ignore)
A profitability dashboard shows you whether your e-commerce store is making or losing money, in real time. The problem isn't a lack of data. It's knowing what to look at and what to ignore.
E-commerce LTV: what lifetime value is and how to calculate it to grow with margin
Lifetime value (LTV) tells you how much a customer is worth over time — and it's the metric that separates businesses that scale with margin from the ones that burn cash acquiring customers who never come back.
What an MCP is and why it matters for your e-commerce store
MCP is the standard that connects AI assistants to real tools. Explained without jargon, with what actually changes for a store that already measures its profitability.
How to connect your e-commerce store to ChatGPT or Claude (without it making up the numbers)
Pasting a CSV into the chat doesn't work: it doesn't include your costs and it's stale in two days. An MCP connector gives the assistant real access to your reports. What it is, how to connect it and what you can ask.
Triple Whale pricing 2026: what it really costs
The public plans start at USD 129 a month, but the price scales with your store's GMV. The full breakdown, the fine print and what a real store ends up paying.
Triple Whale reviews: what people who actually use it say
4.1 stars — the lowest rating in its category, with the biggest installed base. What explains that gap and what it means for a store in LATAM.
Triple Whale alternatives in Latin America: which one works in Argentina, Mexico and Brazil
Triple Whale doesn't see Tiendanube, Mercado Libre or Mercado Pago installments. 7 alternatives compared for Argentina, Mexico and Brazil, with 2026 pricing.
Why your Meta lookalike audiences aren't working (and what your pixel has to do with it)
You have thousands of tracked purchases, but your lookalikes still miss the mark. The problem isn't Meta: it's that Meta doesn't know who the people behind those purchases are.
What Google Ads Enhanced Conversions are and how they raise your ROAS
Google Ads loses conversion data to ad blockers and iOS too. Enhanced Conversions is Google's answer — the equivalent of Meta's CAPI — and almost nobody in LATAM uses it.
How to prepare your e-commerce store for CyberMonday/HotSale without destroying your margin
The most common mistake in discount events: you sell three times as much, then realize you lost money. How to calculate whether a discount is worth it before you launch it.
When Mercado Pago pays out: why you made sales but have no cash
Your sales are green but your account is empty. Mercado Pago's 2026 payout timelines and fees, and how to plan your cash flow without surprises.
Why Meta doesn't track all your sales (and what it's costing you)
Your store shows 70 sales and Meta reports 42. It's not Meta's mistake or yours: it's the browser pixel losing events. Here's what's happening and how to fix it.
What Meta's EMQ is and why it sets your cost per sale
Event Match Quality is a 1-to-10 score almost nobody looks at, and it's one of the things with the biggest impact on your CPA. What it is, how to read it and how to raise it.
What Meta's Conversions API (CAPI) is, explained simply
Everyone says you need CAPI and almost nobody explains what it is. No jargon: what it does, how it differs from the pixel and what changes in your results.
Server-side tracking: what it is and why your store needs it
Server-side is no longer just for huge stores. What it means in plain English, what problem it solves and how to know if you need it — no tech talk.
What a pixel is, in plain English (and why yours stopped working)
If you never fully understood what a pixel actually does, this is the straight explanation: what it is, what it's for and why it works worse every year.
What Tiendanube really charges you: fees, plans and the costs you don't see
What Tiendanube charges in 2026: the price of each plan, the transaction fee (2%, 1% or 0.7%), Pago Nube vs Mercado Pago and the costs you don't see.
E-commerce returns: the hidden cost that wrecks your margin
A return isn't just a lost sale. It's paying for return shipping, refurbishing the product and losing the CAC you invested. If you don't measure the real impact of returns on your profitability, you're making decisions with half the data.
Markup vs margin: the mix-up that loses you money without noticing
You put a 40% markup on your product and think you're making 40%. You're not. You're making 28.6%. That difference between markup and margin — misunderstood — leads thousands of stores to set prices that don't cover their real costs.
Dead stock in e-commerce: how to spot it and recover capital
Dead stock is the money you invested in products that don't sell. It's tying up capital, wrecking cash flow and quietly losing you money. Here's how to identify it, what it costs you and what to do to recover capital.
Mercado Libre vs your own store: which has the better margin for your business
Mercado Libre gives you traffic but can take 35% of your selling price in fees, shipping and in-platform ads. Your own store has a high margin but needs paid ads. The real analysis is margin by channel, not sales volume.
Free shipping in e-commerce: what it really costs you
Free shipping is the most common strategy in Argentine e-commerce and one of the ones that destroys the most margin without the owner noticing. If you offer free shipping, someone pays for it. And it's almost always you. Here we calculate the real cost and how not to lose margin.
SKU profitability: which products make you money and which are sinking you
You sell a lot but you don't know if you're making money. The problem is almost always three or four SKUs that look great in sales but destroy your margin. Here's how to calculate profitability by product and stop funding your worst sellers.
E-commerce metrics in Argentina: the ones that actually tell you if you're making or losing money
CAC, ROAS, margin, cash flow: there are dozens of metrics for an e-commerce store, but most founders watch the ones that don't matter and miss the ones that do. Here are the 6 metrics that decide whether your business is profitable or not.
How much should you spend on Meta Ads for your e-commerce store to be profitable?
Your agency says you need to spend more. Meta says your ROAS is 4x. But when you check the bank, the numbers don't add up. The problem isn't how much you spend — it's that you don't know how much you can spend based on your real margin.
Google Ads vs Meta Ads for e-commerce: which one generates more real profit?
Meta shows 4x ROAS, Google shows 3x ROAS, and your business still isn't making money. The problem isn't which platform is better — it's that you're measuring by each platform's rules, not yours.
Revenue vs profit in e-commerce: why selling more doesn't mean making more
Your store is bringing in more revenue than ever, but the bank says otherwise. The gap between revenue and real profit is the number most Argentine e-commerce stores ignore — and it destroys businesses that sell well.
How to scale your e-commerce store in Argentina without destroying your margin
You tripled sales but profit didn't grow. That's not a growth problem — it's the problem of scaling without real visibility into your costs and margins by product and by channel.
Meta Ads credits you with sales it didn't generate: how to measure real attribution
Your Meta ROAS can be 5x while your business loses money. The problem is attribution: Meta claims between 30% and 50% of sales that would have happened anyway without your ads.
Tiendanube vs Shopify in Argentina: which is right for your e-commerce store in 2026
Tiendanube or Shopify? Your platform choice decides how much you pay in fees, which payment methods you can offer and how much it costs you to operate every month. Here we compare the two, no fluff.
How to build your e-commerce P&L: the practical guide to knowing if you make money
Your revenue looks good, but the money isn't there. The problem is you don't have a real P&L. Here's how to build the income statement for your e-commerce store in Argentina, with every cost most people forget.
How to calculate a product's selling price (without losing money on every sale)
The formula for calculating selling price, why almost everyone in LATAM applies it wrong, and how to add fees, installments and gross receipts tax (IIBB) so every sale leaves real profit.
How to calculate a product's profit margin (and why yours is half what you think)
What profit margin is, how to calculate it right, how it differs from markup, and why your e-commerce store's real margin is usually half of what you think.
Mercado Libre Full: what it costs, how it works and when it pays off (2026)
What Envíos Full is, what daily storage costs, the aged stock fee, and how to tell which products it pays off on and which ones it eats your margin on.
How to tell if your Meta Ads agency actually works (or if they're just filling your head with numbers)
Your agency sends you a tidy ROAS every month, but your bank account isn't growing. Here's how to tell whether your agency generates real profit or just generates reports.
Interest-free installments on Mercado Pago: the hidden cost eating your e-commerce margin
You turn on interest-free installments to lift conversion, and sales go up. But nobody told you that you're the one paying for that "interest-free." If you didn't run the numbers, you're selling at a loss.
Real CAC in e-commerce: how to calculate it without Meta lying to you
Meta says your acquisition cost is $500 per customer. When you cross-check the real numbers, it's $1,300. Here's how to calculate your real CAC and why it matters more than any other metric.
Meta says 4x ROAS: how to calculate your real ROAS and stop burning cash
Meta shows you an impressive ROAS, but once you add up all your real costs, the number changes drastically. Learn how to calculate your True ROAS and make decisions on real data, not inflated estimates.
The hidden e-commerce costs in Argentina that destroy your margin without you noticing
Mercado Pago, interest-free installments, shipping, platform fees, agency fees: there are dozens of costs you leave out when you calculate your profit. This is the complete map of everything eating your margin.
E-commerce cash flow: why you sell well and still have no money in the bank
Your reports show record sales, but your bank account doesn't add up. Cash flow is one of the most common and most underestimated problems in Argentine e-commerce. Here's why it happens and how to get it under control.
Mercado Pago fees: how much they really take (and how it hits your profitability)
Find out what it really costs you to get paid through Mercado Pago, and how fees, installments and payout times affect your margin and cash flow.
Hidden e-commerce costs that are killing your profit
Fees, taxes, shipping and invisible costs you're not accounting for. Find out what's destroying your profitability without you noticing.
How to calculate your e-commerce profitability step by step (without fooling yourself)
Learn how to calculate your e-commerce store's real profitability by adding up costs, ads, logistics and taxes. Find out why selling doesn't mean making money.
Cash flow: what it is, how to calculate it and how to forecast it (with an example)
What cash flow is, how to calculate and forecast it step by step with an example, and why taxes, installments and payout timing can leave you out of cash even while you sell more.
Contribution margin in e-commerce: formula and practical example
What contribution margin is, how to calculate it, and why it determines how much you can spend on advertising without losing profitability in your e-commerce store.
Break-even point: what it is, the formula and how to calculate it step by step (with an example)
What the break-even point is, the formula to calculate it in units and in pesos, a real step-by-step example, and how to use it to scale your e-commerce store without losing money.
How to find your Tiendanube store's real profit (with every cost included)
Tiendanube shows you sales, not profit. Every cost that comes out of a sale, with Tiendanube and Mercado Pago's 2026 fees and a worked example with numbers.
How to tell if your Meta Ads are actually profitable
Spending on ads isn't the same as making money. A clear guide to comparing ad spend, revenue and real profit in your e-commerce store.
How to calculate your real Blended ROAS (without fooling yourself with Ads Manager)
Meta, Google and TikTok show you an inflated ROAS. Here's how to calculate your real Blended ROAS and find out whether your ad spend actually makes you money.
Escalafy vs Excel — How much longer will you run your numbers by hand?
A full comparison of tracking your profitability in Excel vs automating it with Escalafy. Invisible errors, wasted time and blind decisions vs real clarity in a single dashboard.
Escalafy vs Triple Whale — which one understands LATAM reality?
Triple Whale was built for the US and Europe. Escalafy was built for LATAM. The difference is much bigger than it looks.
Escalafy vs Prax Analytics — which one is right for LATAM stores?
Prax is analytics. Escalafy is real profitability. Here's the full difference.
Escalafy vs Estadísticas Nube — which one shows the reality of your e-commerce store?
A full comparison of Escalafy and Estadísticas Nube: metrics vs real profitability.
How to tell if your store is profitable (without Excel)
The definitive guide for LATAM founders: how to really understand whether your e-commerce store makes or loses money, with practical examples and without going crazy over spreadsheets.