Know what you make. Today, yesterday and on every order.
You sell every day. But do you really know how much ends up in your pocket? Escalafy calculates your real profit instantly, adding up every cost that Meta's ROAS and your spreadsheet leave out.
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Net profit
+$0
↑ +12% vs yesterday
Revenue
$0
Margin
0,0%
#9501 · Urban Backpack
The question no founder can answer on the spot
Sales are good. Orders keep coming in. Your Meta account says 4x ROAS. But when your accountant hands you the month-end close, you find out you made half of what you thought — or lost money. Running a store like that is driving a car while looking only in the rearview mirror.
"I sell a lot but I don't know if I'm making money"
"I bill $X but I don't know how much I actually keep"
"I only find out at month-end whether I made or lost money"
"I'm growing blind"
Excel, Meta and your accountant weren't built for this.
Meta tells you 4x ROAS
Without subtracting product, shipping, Mercado Pago, installments, agency fees or discounts. That's attributed revenue — not profit.
Excel breaks
Formulas copied wrong, costs forgotten, data you enter by hand that goes stale within hours. Feeling in control is not the same as being in control.
Your accountant looks backward
They hand you the close 15–30 days later. By then you've already burned cash on campaigns that looked like winners.
How Escalafy solves it
We connect your stores (Tiendanube, Shopify, Mercado Libre), your ads (Meta, Google, TikTok) and your payment gateway (Mercado Pago). We subtract product cost, shipping, fees, installments, agency fees and discounts on every order. The result is your real profit — daily, per order, per channel, per product and per campaign.
I used to lose 3 hours a day updating Excel and I still didn't trust the numbers. Meta showed me 4x ROAS, but when I added up the real costs I was barely making money. With Escalafy I found campaigns that were losing money, and that Mercado Pago plus installments were eating a brutal percentage. Today my margin went from 8% to 27%.