You make sales every day.Do you know how much you keep?

Escalafy adds up all your sales and all your costs — shipping, Mercado Pago, installments, fees, discounts — and shows you your real profit, not the ROAS Meta makes up. In real time, no Excel.

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Casa Nova
Profit$9.8K-1,5%
Breakdown
Net Revenue$15.3M
Total Revenue2
Product Costs$38.56
Shipping Costs$38.56
Payment Fees$77.12
Taxes−$1.1M
External Revenue$2.5M
Ad Spend-$6.4M

This summary shows the breakdown of your Profit metric, including revenue, operating costs, net revenue, ad spend, and additional costs used to calculate your final profit.

DashboardSearch orders, products, metrics…⌘FData updated: 2 min ago
Add categoryJun 1–30, 2026USD
Shopify
Total Orders
422-2.54%
Revenue
$30.8K-0.92%
Net Revenue
$18.1K-0.40%
Net AOV
$45.08+0.10%
Meta
ROAS
4.22-5.96%
Ad Spend
$30.8K+3.28%
CPA
$18.1K+5.72%
Add metric
Costs
COGS
$6.4K-8.02%
Shipping Costs
$3.1K-16.92%
Additional Costs
$0.00
View Details
Profit
−$12.7K
View Details
Latest sales
OriginIssuesAdd filterSearch by order #Export
Order ID
Status
Issues
Total Order
Net Total
#8196
Paid
All good
$139.21
$121.58
#2745
Paid
No shipping
$596.72
$438.56
#8196
Error
No shippingFree
$139.21
$121.58
#8196
Paid
All good
$139.21
$121.58
#8196
Paid
Free
$139.21
$121.58
Showing 1 to 5 of 160 results123…303132Rows per page5
Graphic
Orders > $0AOVAdd metricSame scale
5,5K
4,5K
3,5K
2,5K
1,5K
Sep 19Sep 20Sep 21Sep 22Sep 23Sep 24Sep 25Sep 26Sep 27Sep 28Sep 29Sep 30

8,911 brands onShopify,TiendanubeandMercado LibretrustEscalafy

What the stores already running on it say.

Verified reviews from the Tiendanube and Shopify app stores. Unedited.

Fran Sosa

Tienda Waiki
Smud
Voltra

Álvaro Risoglio

“La app es un golazo para tener claridad sobre mis números y ayuda a tener una vision clara y real de la rentabilidad de mi negocio. También estuvieron disponibles en todo momento para resolver dudas y ayudarnos a que todo quedara como esperábamos. Super recomendado!”
Glamora Beauty
“Me ayudó muchísimo a tener más claridad sobre los números de mi tienda. Poder ver la rentabilidad, los costos y el profit real de cada producto de forma simple hace una gran diferencia para tomar mejores decisiones y saber cuando escalar. Si tenés una tienda, es una herramienta indispensable para tener en cuenta. Recomendada 100%”
Fiore
“Escalafy es obligatorio para un e-commerce. Ver todos tus numeros en un screen y saber la rentabilidad dia por dia, venta por venta”
PetFur
Tiendanube5,0161 verified reviews
Shopify5,0150 verified reviews
Casa Perfecta

Nahuel Urso

Black Mirror

Cata y Guido

“Increible nuestra experiencia con Escalafy. Nos chocamos contra una pared cuando cerramos un mes en +50M de facturacion y nos dimos cuenta que no habiamos tenido utilidad. Implementamos Escalafy, y muy rapido pudimos cargar todos los costos del negocio, integrar meta, tiktok, ML y TiendaNube, ahora tenemos una claridad increible y en tiempo real. La interfaz funciona de lujo y es super personalizable, las integraciones son super faciles y es super simple de usar. Quiero destacar tambien a Mateo, uno de los founders, que desde el dia 0 me brindo soporte personalizado, ayudandome con todo lo que necesite, incluso agregando funcionalidades que necesitaba y solucionando problemas de inmediato. mis respetos y aval.”
Paperblanks
“Muy buena app para llevar toda tu contabilidad junta, mas si tenes distintos canales de venta.”
Lummine
SafeRazor
Somos FANS

Not a pretty dashboard.
Your real-time financial operator.

Connect your channels and see, instantly, what's making you money and what's burning it — no spreadsheets, no estimates.

Finance

Know what you make. Today, yesterday and on every order.

Real daily profit with every cost included: product, shipping, MP/installments, fees, agency and discounts. No estimates, no spreadsheets. Automatic, 24/7.

Daily profit
Profit per order
Real margin
No Excel
Learn more about Finance
Today's profit
Live
TodayYesterdayThis month

Net profit

+$0

↑ +12% vs yesterday

Revenue

$0

Margin

0,0%

Last saleTiendanube

#9501 · Urban Backpack

Revenue
$89.990
Product
-$42.000
MP fees
-$5.400
Installments
-$2.700
Shipping
-$3.500
Variable
-$1.800
Taxes
-$2.700
Net profit
+$31.890
Live data, no spreadsheets1 min ago
What Meta shows you
0,0x “Winning campaign”

Reported ROAS · $1,200,000 attributed

What you see in Escalafy
0,0x You're losing money
Product (COGS)-$412,000
Shipping-$96,400
Mercado Pago + installments-$78,200
Fees + agency-$85,500

Meta is lying to you

Meta says 4x ROAS. Your bank account says otherwise.

Meta's ROAS only compares ad spend with attributed revenue. It doesn't subtract product cost, shipping, installments, fees or your agency. Do the real math and it's usually half that, or less.

Real ROAS
Profit, not revenue
Real attribution
Break-even point

Products

Your best seller isn't always your most profitable.

Margin by SKU, sales velocity and restock alerts. Know which products make you money and which ones eat your capital.

Margin by SKU
Days of stock
Sales velocity
Alerts
Learn more about Products
Profit by product
Last 7 days
ProductReal marginTrend
Urban Backpack50.8%
1L Thermal Bottle44.3%
Pullover Hoodie33.3%
Pro Headphones6.3%
Pro Headphones returns 6.3% — it's eating your capital
Your best seller isn't your best earner4 SKUs

Creatives

What to scale and what to kill — based on real profit, not Meta's ROAS.

Real profit by campaign and creative. A clear ranking: what to scale, what to pause and exactly where your break-even point is.

Real ROAS
Scale / Pause
Break-even point
By creative
Learn more about Creatives
Campaigns that win or lose
2h ago
Fall Promo 264.1xScale
UGC_ClienteReal_v35.7x
Reel_Resultados_v24.3x
30d Repurchase1.6xPause
Carrusel_Prueba_v12.1x
Historias_Descuento_v20.8x

3.4x

Real ROAS

2.1x BE

● Profitable+$213.700
● Break-even point2.1x
● Losing money-$18.400
Real profit by campaign and creative24/7 analysis

Pixel & tracking

Meta loses 60% of your data. Your ROAS pays for it.

Ad blockers, iOS and cookie deletion wipe out more than half the information on every sale. Escalafy recovers it and sends it, complete, to Meta, Google and TikTok: the algorithm learns who buys from you, shows your ads to the right people and your ROAS goes up.

More data to every platform
Meta, Google, TikTok, Klaviyo
Better EMQ
Lower CPA, higher ROAS
Learn more about Pixel & tracking
Event quality (EMQ)
Live
PlatformEMQ
Meta5,8→9,4
Google Ads6,1→9,1
TikTok4,9→8,6
Klaviyo4,2→8,8
ROAS1,9x→3,2x
More data ⇒ better EMQ ⇒ lower CPAfirst 7 days

Pixel for Email

2x email revenue with our pixel.

Most of your email flows never send: Klaviyo and Perfit don't know who the visitor is. Our pixel identifies them, stitches their sessions together and recovers that lost data. It sends it to your email platform: your flows go out, you sell more, you make more.

More flows triggered
More sales recovered
2x email revenue
Learn more about Pixel for Email
Identified abandoners
Klaviyo · Perfit
FlowIdentified
Browse abandonment9%→46%
Cart abandonment14%→55%
Checkout abandonment52%→81%
Email revenue2x
More identified ⇒ more flows ⇒ more revenueillustrative data

Mercado Libre

Mercado Libre charges you 50 different ways. We break down every one.

Category fee, listing fee, Mercado Libre FULL, installments, taxes and withholdings. Real profit by SKU on Mercado Libre vs. your other channels.

Fees broken down
Profit by channel
Gold vs Clásica
FULL
Learn more about Mercado Libre
Mercado Libre · Fees per sale
Per sale
Category fee
-$84.300
Mercado Libre FULL
-$41.700
Installment fee
-$29.800
Listing fee
-$12.100
Taxes
-$9.400
Margin you keep0,0%
Automatic breakdown by SKUvs. other channels

Inventory

Your real stock, unified across every channel.

Centralizes stock from Tiendanube, Shopify and Mercado Libre, maps every listing to a single SKU and deducts in real time. You know how many days of inventory you have left, and it alerts you before you run out.

Multichannel stock
Days of inventory
Stockout alerts
Variants and bundles
Learn more about Inventory
Inventory · Multichannel
Synced
ProductChannelsStockDays
Urban BackpackTN · ML · Shopify42 u18 days
1L Thermal BottleTN · Shopify31 u24 days
Pullover HoodieTN · ML9 u6 days
Pro HeadphonesTN · Shopify0 uOut of stock
Pullover Hoodie runs out in ~6 days at the current pace
3 channels in syncupdated 3 min ago

MCP & API

Your numbers inside the AI you already use.

Connect Escalafy to Claude, ChatGPT, Gemini or Grok and ask the way you'd ask your CFO. Profit, Real ROAS, margins by product and stock — from your data, in plain language, without opening the dashboard.

Claude, ChatGPT, Gemini, Grok
Your real numbers
Nothing to export
Advanced plan
Learn more about MCP & API
Escalafy MCP
Connected
ClaudeClaude
ChatGPTChatGPT
GeminiGemini
GrokGrok
Escalafy MCP

You ask

How much did I make yesterday and which campaign should I kill?

Net profit

+$0

Real ROAS

0,0x

Margin

0,0%

Your real data, not estimatesClaude · ChatGPT · Gemini · Grok

−0%

Less ad spend by killing what loses money

+0%

Margin gain from scaling winners on time

0 hs

Saved every month — goodbye manual Excel

0% → 0%

Real margin jump — Eternos Laureles case

Out of every $100 you bring in, how much do you keep?

Plug in your store's numbers. It's the math almost nobody does, done in 10 seconds.

$100,000

Your costs, as a percentage of revenue

42%
8%
11%
4%
6%
14%

Your real monthly profit

$15,000

Real margin: 15.0%

What almost nobody adds up

$29,000

Shipping, payment fees, installments and discounts. They don't show up in Meta's ROAS or in your store's dashboard.

Out of every $100 you bring in, you keep $15.

7-day free trial

An estimate based on the percentages you enter. Escalafy calculates this with your real data, connected to your store and your sales channels.

Frequently asked questions

Everything you need to know before you start.

Meta shows you what it takes credit for, not your real profit. It tells you 4x ROAS when the reality is usually 1.8x, because it doesn't subtract product, shipping, installments, fees or discounts. Escalafy calculates your real profit per campaign so you know what to scale and what to kill — with real money, not attributed money. Meta can lie to look good. Your bank account can't.

Tiendanube's analytics show you how much you sold, not how much you made. Selling isn't earning. Escalafy takes those sales and subtracts every real cost — product, shipping, MP, installments, fees, discounts — to show you what actually ends up in your pocket. You can see revenue anywhere; real profit, only here.

Excel gives you a sense of control until you're losing 2–3 hours a day, a formula error slips in, or you see the numbers too late. Escalafy gives you real control, in real time, with nothing to enter by hand — and it covers the costs a spreadsheet never quite captures (MP, installments, fees, agency).

Not using Escalafy is already costing you: losing campaigns you don't turn off, the wrong stock bought, decisions made blind. A single losing campaign killed in time pays for months or years of Escalafy. Plans start at USD 19/month and you can try it free for 7 days.

No. You connect your channels in 2 clicks and within minutes you see profit, campaigns, stock and costs in one place. You enter your product costs once and from then on it updates itself. No spreadsheets, nothing technical.

Agency reports are designed to make the ROAS look good. Escalafy is what you use to audit your agency, not what your agency sends you. If what your agency says and what your bank account says don't match, you know who to believe.

Your accountant looks backward and tells you how the month closed — when it's too late to kill campaigns or adjust stock. Escalafy looks at what's happening today and what's coming, so you decide in time, not after you've already lost the margin.

“Roughly” is exactly where the money gets lost, and when you're growing is when you can least afford it. The difference between an 8% margin and a 27% one isn't visible by gut feel — it shows up in the numbers, and almost everyone who says “roughly” finds out they were making a lot less than they thought. Every peso badly spent today is margin you'll need tomorrow to scale. The sooner you see your real numbers, the sooner you stop deciding blind.

Your data is already in Tiendanube, Mercado Libre, MP and Meta. Escalafy just brings it together for you — not for third parties. Everything is encrypted, we don't sell your data and we never touch your money. You control what to connect and when to disconnect.

Yes. What happened today, you see today, not next Monday. You run on today's profit, not on week-old data — by which point the campaign that was losing money has already burned your margin all week.

Close the spreadsheet. Open Escalafy.

Connect your stores, your payouts and your ads in 5 minutes and see today's real profit — not the one you find at month end.