
Fran Sosa
Escalafy adds up all your sales and all your costs — shipping, Mercado Pago, installments, fees, discounts — and shows you your real profit, not the ROAS Meta makes up. In real time, no Excel.
Escalafy
Profit$9.8K-1,5%This summary shows the breakdown of your Profit metric, including revenue, operating costs, net revenue, ad spend, and additional costs used to calculate your final profit.
8,911 brands onShopify,
Tiendanubeand
Mercado LibretrustEscalafy






















































Verified reviews from the Tiendanube and Shopify app stores. Unedited.

Fran Sosa



Álvaro Risoglio
“La app es un golazo para tener claridad sobre mis números y ayuda a tener una vision clara y real de la rentabilidad de mi negocio. También estuvieron disponibles en todo momento para resolver dudas y ayudarnos a que todo quedara como esperábamos. Super recomendado!”

“Me ayudó muchísimo a tener más claridad sobre los números de mi tienda. Poder ver la rentabilidad, los costos y el profit real de cada producto de forma simple hace una gran diferencia para tomar mejores decisiones y saber cuando escalar. Si tenés una tienda, es una herramienta indispensable para tener en cuenta. Recomendada 100%”

“Escalafy es obligatorio para un e-commerce. Ver todos tus numeros en un screen y saber la rentabilidad dia por dia, venta por venta”

5,0161 verified reviews
5,0150 verified reviews

Nahuel Urso


Cata y Guido
“Increible nuestra experiencia con Escalafy. Nos chocamos contra una pared cuando cerramos un mes en +50M de facturacion y nos dimos cuenta que no habiamos tenido utilidad. Implementamos Escalafy, y muy rapido pudimos cargar todos los costos del negocio, integrar meta, tiktok, ML y TiendaNube, ahora tenemos una claridad increible y en tiempo real. La interfaz funciona de lujo y es super personalizable, las integraciones son super faciles y es super simple de usar. Quiero destacar tambien a Mateo, uno de los founders, que desde el dia 0 me brindo soporte personalizado, ayudandome con todo lo que necesite, incluso agregando funcionalidades que necesitaba y solucionando problemas de inmediato. mis respetos y aval.”

“Muy buena app para llevar toda tu contabilidad junta, mas si tenes distintos canales de venta.”



Connect your channels and see, instantly, what's making you money and what's burning it — no spreadsheets, no estimates.
Finance
Real daily profit with every cost included: product, shipping, MP/installments, fees, agency and discounts. No estimates, no spreadsheets. Automatic, 24/7.
Net profit
+$0
↑ +12% vs yesterday
Revenue
$0
Margin
0,0%
#9501 · Urban Backpack
Reported ROAS · $1,200,000 attributed
Meta is lying to you
Meta's ROAS only compares ad spend with attributed revenue. It doesn't subtract product cost, shipping, installments, fees or your agency. Do the real math and it's usually half that, or less.
Products
Margin by SKU, sales velocity and restock alerts. Know which products make you money and which ones eat your capital.
Creatives
Real profit by campaign and creative. A clear ranking: what to scale, what to pause and exactly where your break-even point is.
3.4x
Real ROAS
2.1x BE
Pixel & tracking
Ad blockers, iOS and cookie deletion wipe out more than half the information on every sale. Escalafy recovers it and sends it, complete, to Meta, Google and TikTok: the algorithm learns who buys from you, shows your ads to the right people and your ROAS goes up.
Pixel for Email
Most of your email flows never send: Klaviyo and Perfit don't know who the visitor is. Our pixel identifies them, stitches their sessions together and recovers that lost data. It sends it to your email platform: your flows go out, you sell more, you make more.
Mercado Libre
Category fee, listing fee, Mercado Libre FULL, installments, taxes and withholdings. Real profit by SKU on Mercado Libre vs. your other channels.
Inventory
Centralizes stock from Tiendanube, Shopify and Mercado Libre, maps every listing to a single SKU and deducts in real time. You know how many days of inventory you have left, and it alerts you before you run out.
MCP & API
Connect Escalafy to Claude, ChatGPT, Gemini or Grok and ask the way you'd ask your CFO. Profit, Real ROAS, margins by product and stock — from your data, in plain language, without opening the dashboard.
You ask
How much did I make yesterday and which campaign should I kill?
Net profit
+$0
Real ROAS
0,0x
Margin
0,0%
−0%
Less ad spend by killing what loses money
+0%
Margin gain from scaling winners on time
0 hs
Saved every month — goodbye manual Excel
0% → 0%
Real margin jump — Eternos Laureles case
Plug in your store's numbers. It's the math almost nobody does, done in 10 seconds.
$100,000
Your costs, as a percentage of revenue
An estimate based on the percentages you enter. Escalafy calculates this with your real data, connected to your store and your sales channels.
Everything you need to know before you start.
Meta shows you what it takes credit for, not your real profit. It tells you 4x ROAS when the reality is usually 1.8x, because it doesn't subtract product, shipping, installments, fees or discounts. Escalafy calculates your real profit per campaign so you know what to scale and what to kill — with real money, not attributed money. Meta can lie to look good. Your bank account can't.
Tiendanube's analytics show you how much you sold, not how much you made. Selling isn't earning. Escalafy takes those sales and subtracts every real cost — product, shipping, MP, installments, fees, discounts — to show you what actually ends up in your pocket. You can see revenue anywhere; real profit, only here.
Excel gives you a sense of control until you're losing 2–3 hours a day, a formula error slips in, or you see the numbers too late. Escalafy gives you real control, in real time, with nothing to enter by hand — and it covers the costs a spreadsheet never quite captures (MP, installments, fees, agency).
Not using Escalafy is already costing you: losing campaigns you don't turn off, the wrong stock bought, decisions made blind. A single losing campaign killed in time pays for months or years of Escalafy. Plans start at USD 19/month and you can try it free for 7 days.
No. You connect your channels in 2 clicks and within minutes you see profit, campaigns, stock and costs in one place. You enter your product costs once and from then on it updates itself. No spreadsheets, nothing technical.
Agency reports are designed to make the ROAS look good. Escalafy is what you use to audit your agency, not what your agency sends you. If what your agency says and what your bank account says don't match, you know who to believe.
Your accountant looks backward and tells you how the month closed — when it's too late to kill campaigns or adjust stock. Escalafy looks at what's happening today and what's coming, so you decide in time, not after you've already lost the margin.
“Roughly” is exactly where the money gets lost, and when you're growing is when you can least afford it. The difference between an 8% margin and a 27% one isn't visible by gut feel — it shows up in the numbers, and almost everyone who says “roughly” finds out they were making a lot less than they thought. Every peso badly spent today is margin you'll need tomorrow to scale. The sooner you see your real numbers, the sooner you stop deciding blind.
Your data is already in Tiendanube, Mercado Libre, MP and Meta. Escalafy just brings it together for you — not for third parties. Everything is encrypted, we don't sell your data and we never touch your money. You control what to connect and when to disconnect.
Yes. What happened today, you see today, not next Monday. You run on today's profit, not on week-old data — by which point the campaign that was losing money has already burned your margin all week.
Connect your stores, your payouts and your ads in 5 minutes and see today's real profit — not the one you find at month end.