Your top seller isn't always your most profitable.
You know which products sell. But do you know which ones make you money? Real margin per SKU, sales velocity, stock alerts — all in one place.
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Your top 5 by revenue is not your top 5 by profit
The product you sell most is probably not the one that leaves you the most. High volume, thin margins, high acquisition cost — and a boutique product in 12th place that pays your rent. Without SKU-level detail, inventory, marketing and discontinuation decisions come down to gut feel.
"I don't know which product makes me money and which doesn't"
"I turned off a product thinking it was losing money and it was my most profitable"
"My best-seller by revenue is not my best-seller by profit"
Excel, Meta and your accountant weren't built for this.
Tiendanube shows units sold
Not margin. Sell 200 units of a product with a 5% margin and you're adding up revenue, not profit.
Excel breaks with a 20+ SKU catalog
Costs per SKU, fees per channel, installments — multiplied by 50 products = guaranteed errors.
Mercado Libre lumps everything together
A single Mercado Libre listing can be a bundle of 3 SKUs. Without mapping, you lose the real profit of each component.
How Escalafy breaks it down by SKU
We connect your catalog and every sale. We subtract product cost + variable costs (shipping, fees, installments) per unit. You get real margin per SKU, sales velocity and stock projections — without entering anything by hand.
When I saw profitability by SKU I got a few surprises. Products I had turned off thinking they were losing money were among the most profitable. And best-sellers I was scaling with ads had almost zero margin after installments. Reordering the catalog raised my margin 19 points.