If you use Klaviyo with Shopify, most of your abandoned cart, product browse, and checkout-started flows don't reach everyone who should receive them. The reason isn't your configuration: Klaviyo can only send an email to someone it already knows. Between 85% and 95% of your store visitors arrive anonymous, and those flows never fire for them.
How Klaviyo works with Shopify — and where the data gap is
Klaviyo receives events from your Shopify store: someone viewed a product, added to cart, started checkout, purchased. When it picks up one of those events, it looks up its own database: do I know who this person is? If it has an email linked to that browser or device, it fires the flow. If it doesn't, the event arrives and is discarded. No error, no notification. The flow just doesn't go out.
The problem isn't Klaviyo — it's the data Klaviyo receives. Most visitors to your Shopify store aren't identified: they came from a Meta ad, a direct link, or a Google search. They never registered and never typed their email into any visible form. Klaviyo sees them as anonymous visitors and can do nothing with them, even if they spent 10 minutes browsing your products and filled their cart.
The result: your store only captures email revenue from a fraction of what it could. The flows are set up, the copy is good, the discounts are there. But most abandoned carts never get an email because Klaviyo doesn't know who to send it to.
Which flows generate the most revenue — and miss the most visitors?
Recovery flows — abandoned cart, browse abandonment, checkout started — generate the most email revenue. They also depend most on identification: they fire only for someone who visited without buying, which means Klaviyo needs to know who that person is before they leave. If it hadn't identified them earlier, the flow never goes out.
| Email flow | Visitors reached without extra identification | With pixel identification |
|---|---|---|
| Abandoned cart | 5–15% of visitors | Up to 2× more identified |
| Browse abandonment (product view) | 5–10% of visitors | Up to 2× more identified |
| Checkout started | 10–20% of visitors | Up to 2× more identified |
| Post-purchase / win-back | 80–90% of buyers | No significant difference |
The real impact is in the first three rows. If your Shopify store gets 500 visits a day and only 10% are identified for Klaviyo, you're missing the chance to send abandoned cart flows to 450 people who browsed your products that day.
Why the native Shopify-Klaviyo pixel isn't enough
The native Shopify-Klaviyo integration already includes a pixel that captures events. The problem isn't that it doesn't work — it's that it can only identify someone already in your Klaviyo list or who has already given their email somewhere. For new visitors arriving from Meta, Google, or any other channel who have never interacted with your emails, the native pixel has no way to link that session to an existing profile.
The native Shopify-Klaviyo pixel also depends on third-party browser cookies. Safari deletes those cookies in 7 days or less due to its ITP (Intelligent Tracking Prevention) policy. On iOS, the identifier changes each session if the user doesn't authorize tracking. The result: a visitor who was on your Shopify store 10 days ago arrives today as if they're brand new.
How Escalafy's pixel recovers the signal for Klaviyo
The Escalafy Email Pixel works differently: instead of relying only on browser cookies, it cross-references multiple first-party signals to identify the visitor — purchase history, email from a previous session, cart data, device identifiers. When it finds a match, it sends Klaviyo the profile's email along with the event.
That changes what Klaviyo can do. Instead of discarding events from anonymous visitors, Klaviyo can now link them to a profile and fire the right flow. The abandoned cart that used to be discarded because "no email associated" now has a recipient.
The pixel installs directly on your Shopify store. It doesn't replace the native Shopify-Klaviyo integration — it complements it. Events that previously had no identity now have one. See the Pixel for Klaviyo page for how it works.
The number is 2×. Stores that install the Email Pixel for Klaviyo on Shopify double the revenue generated by their email flows. It's not a marketing promise: it's what happens when you go from identifying 5–10% of visitors to 20–30%. Same flows, same copy, same strategy — but twice as many people actually receiving them.
Email revenue shows up in your profitability dashboard
Most email platforms show attributed email revenue in their own panel. The problem is that number lives separately from your real profitability: it doesn't know what the product cost, what Shopify charged in fees, or what you paid for shipping. It just tells you money came in.
With Escalafy, email-recovered revenue shows up in the same real-time profit dashboard as every other channel. You can see how much the abandoned cart flow generated this week, what those sales cost, and what the net margin was. Not in the Klaviyo report — in your P&L.
The email pixel is a separate product from the dashboard, with its own pricing based on your monthly orders. It comes with a 14-day free trial and a 30-day money-back guarantee.
Frequently asked questions
Does the Escalafy pixel replace the native Shopify pixel?
No. The Email Pixel installs alongside the native Shopify-Klaviyo integration, not instead of it. It adds identification data to events that Klaviyo already captures. Your existing Klaviyo flows keep working exactly as before — they just reach more people.
Does the pixel work with any Klaviyo plan?
Yes. The pixel sends events to Klaviyo via the standard Klaviyo API, which works with all Klaviyo plans. It doesn't require a specific Klaviyo plan or access to premium features. All you need is your Klaviyo API key and your recovery flows already set up in your account.
Are Klaviyo and Perfit the same for this use case?
The mechanics are the same: the pixel identifies the visitor and sends the event to the platform. The difference is which platform you use. If you run a Shopify store, you're most likely already on Klaviyo. If you run a Tiendanube store, Perfit is more common in LATAM. Escalafy's pixel works with Klaviyo and Perfit, and you can connect one or both.
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What Escalafy does for your store
Connect your channels and see the truth behind your numbers. No Excel, in real time.
