If you have a Tiendanube store, you've surely heard of
Estadísticas Nube. Thousands of stores use it because “it's better than just looking at Tiendanube.”
But here's what matters:
Estadísticas Nube doesn't solve the core problem LATAM stores have today:
it doesn't tell you whether you're making or losing money.
That's what Escalafy is for. And the difference is so big they don't compete in the same category.
⚡ TL;DR — the REAL difference
🟦 Estadísticas Nube
- A basic analytics tool.
- Shows you visits, navigation and behavior inside the store.
- It's descriptive information, not actionable.
- Doesn't calculate margin, real costs or profitability.
- Doesn't integrate Mercado Pago, installments, hidden costs or real logistics.
🟪 Escalafy
- An audited real profitability tool.
- Centralizes Tiendanube + Mercado Libre + Meta + Google + Ads + logistics + Mercado Pago.
- Calculates real margin, real ROAS, real cost per sale, real cash flow.
- Fully replaces your financial spreadsheet.
- Detects money leaks, fee spikes, hidden costs and fake profits.
👉 With Estadísticas Nube you understand what the user does.
👉 With Escalafy you understand whether your business makes money.
1) 📊 What does Estadísticas Nube actually do?
Estadísticas Nube sells itself as “Google Analytics, but easy.” It's well designed, visual,
and makes sense for very small stores or people who've never looked at metrics before.
But it needs to be said plainly:
It isn't built for founders who want to scale or for businesses with real volume.
1.1 What does it do?
- Visits and sessions.
- Basic funnel: visits → cart → purchase.
- Abandoned cart history.
- Products viewed and products sold.
- Hours/days with the most traffic.
- Simple demographic data.
- Period comparison.
1.2 What does it NOT do?
And here's the core problem: no metric tells you whether you made money that day.
- Doesn't calculate real margin.
- Doesn't consolidate Marketplace + Tiendanube.
- Doesn't account for real Mercado Pago fees.
- Doesn't account for installment financing costs.
- Doesn't account for real shipping costs or rate spikes.
- Doesn't calculate real ROAS.
- Doesn't tell good sales from bad sales.
- Doesn't calculate real cost per SKU.
- Doesn't tell you how much you'll get paid or when.
- Doesn't detect leaks or hidden costs.
👉 In other words: you can have a day with “lots of sales”… and still be losing money.
And Estadísticas Nube will never show you that.
2) 🟪 What does Escalafy do that no other tool does?
Escalafy was created because 98% of LATAM stores don't know whether they're making money today. Everyone looks at:
- ROAS in Meta
- Orders in Tiendanube
- Gross revenue
- Products sold
But those numbers are useless. They don't reflect LATAM reality:
- Installments and variable Mercado Pago rates.
- Hidden fees.
- Shipping that goes up week after week.
- Mercado Libre fees that change by category.
- 3/6/12/18/24-installment financing.
- Supplier payments.
- Real product cost (not the one you “think”).
- Returns, exchanges and reshipments.
Escalafy brings all of that into a single metric: Real Profit.
Escalafy automatically calculates:
- Real daily / weekly / monthly margin.
- Real margin per SKU.
- Real costs per sale.
- Profitability by channel (Tiendanube + Mercado Libre).
- Profitability by campaign (Meta + Google).
- True ROAS (what nobody shows you).
- Variable + fixed costs.
- Real installment simulation.
- Mercado Pago payout calendar.
- Automatic financial adjustments.
- Financial leak detection.
All with zero Excel and without touching a formula.
3) 🥊 Head-to-head comparison (brutally honest summary)
Estadísticas Nube
- Shows behavior.
- Helps you see “what's happening.”
- Useful for analyzing traffic.
- Doesn't do real financial calculations.
- Not built for scaling.
- Doesn't detect losses.
- Doesn't replace Excel.
Escalafy
- Measures the real health of your business.
- Calculates real profitability with 100% of costs.
- Tells good sales from bad sales.
- Tells you when you get paid and how much.
- Shows you invisible losses.
- Fully replaces your Excel.
- Used by Argentina's top stores.
The truth: they don't compete
If you want to see traffic and behavior, Estadísticas Nube can work for you.
If you want to make real decisions, escape spreadsheets and
actually make money, then Escalafy is the only serious tool in LATAM.
That's why big stores move to Escalafy.
Keep reading
What Escalafy does for your store
Connect your channels and see the truth behind your numbers. No Excel, in real time.
