TikTok loses 60% of your data.And your ROAS pays for it.
TikTok traffic is almost all mobile, and that's where the most signal gets lost. The Escalafy Pixel recovers the data from each sale and sends it to TikTok through the Events API: the algorithm learns who actually buys from you, shows your ads to those people — and your ROAS goes up. You test it running in parallel with the pixel you already have: compare with real data, then decide.
It's the quality of the data TikTok receives to optimize its algorithm and find new buyers. The higher it is, the more you can scale: better ROAS and lower CPA.
Data received
40% → 98%
ROAS
1.9x → 3.2x
Revenue
+50%
Don't take our word for it.
Take it from 8,345 brands.
Stores doing $50K to $1M+ a month, the agencies that scale them and the leading voices of LATAM e-commerce — they all run on Escalafy.
Top e-commerce voices recommend it
Mentors, agencies and operators who advise hundreds of brands.
TikTok receives 40% of the data from each event
The classic pixel reads the buyer's data inside the browser. If the browser doesn't allow it, the event arrives almost empty. These are the four biggest leaks.
Ad blockers
Between 25% and 40% of users have one turned on. They don't block ads: they block the scripts that send the data.
iOS and cross-app tracking
If your customer buys from Instagram's in-app browser on an iPhone and didn't give permission, most identity parameters never get sent.
Cookies that delete themselves
Safari deletes them after 7 days. The click ID is lost and the purchase gets disconnected from the ad that drove it.
Accelerated checkouts
One-click payments skip the steps where the pixel used to read the buyer's data. Less friction for the customer, less information for you.
TikTok never shows you a banner that says “this event arrived empty.” It estimates with whatever it gets: sometimes it credits you with too few sales, sometimes too many. And it uses that number to decide who sees your ads and how much to charge you for each sale. You watch your CPA climb and can't figure out why.
From lost data to a ROAS that doesn't add up
This isn't a reporting problem. It's the chain that decides what each sale costs you — and how far you can raise your budget before ROAS drops.
The same route, without the browser in the middle
The same route, before and after
Klaviyo
KlaviyoWe recover the data.
The algorithm does the rest.
We capture the data the browser can't send
The Escalafy Pixel doesn't live in your customer's browser: it processes every event server-side. A blocker can kill a script; it can't get between two servers. And for the test it runs in parallel with the pixel you already have, so you don't turn anything off to try it.
And we send it complete, through the front door
Meta's Conversions API, Google's Enhanced Conversions, TikTok's Events API and the Klaviyo integration. With identity parameters enriched, deduplicated and free of bots — that's how your EMQ goes up and the algorithm actually learns who your buyer is.
Meta CAPI
Google Enhanced
TikTok EventsKlaviyoAnd the algorithm starts finding buyers, not clicks
With complete data, the platform understands who actually buys from you. It shows your ads to those people, stops spending on the ones who don't buy and builds lookalike audiences from real buyers. Same budget, more sales: your CPA goes down and your ROAS goes up. And when you raise your budget, returns stop falling.
Same budget, same creatives. The only thing that changed is the data TikTok receives.
One pixel sends the same data to all your platforms
100+ e-commerce brands.Same reaction.
Verified reviews on Tiendanube and Shopify. Unedited.
Plans built for every stage of your business
Every plan includes every feature: you only pay for the orders you process each month. 14-day free trial, no card, and a money-back guarantee if it doesn't work for you.
Up to 900 orders per month
Frequently asked questions
Everything you need to know before you start.
Instead of your customer's browser telling TikTok a purchase happened, the signal goes out from the server. A browser can be blocked; a server can't. That's why the events that used to get lost now arrive.