A first-party pixel for Shopify: that's what Aimerce does. Escalafy tells you if you made money.
Aimerce is one of the best-built first-party pixels there is for Shopify: persistent cross-device identity, the Conversions API, and one piece almost nobody has — relinking the click ID that Shop Pay and Apple Pay break. But that's what it is: a pixel. It starts at USD 299 a month, exists only for Shopify, and doesn't know what the product you just sold cost you.
Updated 2026-10-16
The short answer
These are not the same tool, and that's worth saying before the price. Aimerce fixes the signal: it takes your store's events, enriches them with an identity that survives across devices, and sends them server-side to Meta, Google, Klaviyo, TikTok, Pinterest and Snapchat. It does that very well — 5.0 stars across 95 reviews on the Shopify App Store — and on accelerated checkout it does something almost nobody does. What it does not do is tell you whether you made money: it has no cost for your goods, it doesn't model Mercado Pago fees or the financing cost of interest-free installments, and it runs on Shopify only. If you sell on Tiendanube or Mercado Libre, there's no app to install. And the price starts at USD 299 a month with no free plan, plus four add-ons billed separately.
How much Aimerce costs in 2026
Prices taken from the public plan page at aimerce.ai and from the Aimerce First-Party Pixel listing on the Shopify App Store, both on October 16, 2026. The plan is set by how many orders you do per month. There is no free plan: there's a 30-day trial with a money-back guarantee. They publish no annual discount.
1,000 orders/month included. USD 0.10 per extra order. Durable ID, one-click server-side tracking, Klaviyo Revenue Amplifier, Meta Conversions API enhancer, Google Enhanced Conversions, OpenAI server-side tracking, express checkout click ID relinking, cross-device tracking.
10,000 orders/month included. USD 0.05 per extra order. Adds headless Shopify support, attribution analytics and reporting, live activities with user journeys, and a 12-hour support SLA. Includes two add-ons that cost extra on Essential.
50,000 orders/month included. USD 0.03 per extra order. Adds a dedicated customer success manager, customized integration and a 6-hour support SLA.
The fine print
The plan is not the invoice. On top of orders, their pricing page lists four add-ons billed separately: Aima agent credit packs from USD 59/month (USD 139 and USD 289 for the higher tiers), Catalog AI SEO at USD 99/month, Custom Events at USD 49/month and Second Popup at USD 39/month. The last two are included in Growth — meaning the upsell ladder is built in. A store on Essential that wants custom events, the second popup and the smallest agent pack pays USD 299 + 49 + 39 + 59 = USD 446 a month. The entry price you saw published is the no-add-ons configuration. Count yours before you look at the number.
Why stores switch from Aimerce
Tiendanube and Mercado Libre don't exist in Aimerce
We checked their own site and their Shopify App Store listing today: the only e-commerce platform they name is Shopify, with headless support from the Growth plan. Tiendanube isn't there, Nuvemshop isn't there, and no marketplace is there. If you sell on Mercado Libre, that entire channel stays outside — along with its category fees and Full costs. If your store runs on Tiendanube, there's no app to install.
It fixes the signal, it doesn't calculate your profit
This is the underlying difference and paying for a higher plan doesn't fix it. Aimerce improves the data that reaches Meta: persistent identity, server-side events, better EMQ, better lookalikes. That is genuinely valuable and it shows up in your cost per acquisition. But it doesn't have the other side of the ledger: the cost of your goods, packaging, shipping, Mercado Pago fees, the financing cost of offering 3 or 6 interest-free installments. It can tell you a campaign brought in 40 sales and attribute them well; it can't tell you whether those 40 sales left you any margin.
A USD 299 floor and four more meters
There is no free plan and the first step costs USD 299 a month. On top of that, four add-ons with their own prices: Aima from USD 59, Catalog AI SEO at USD 99, Custom Events at USD 49 and Second Popup at USD 39. Escalafy's Pixel bills on the same axis — monthly orders — starts at USD 99, and has no separately metered add-ons.
Escalafy vs Aimerce, point by point
| Feature | Escalafy | Aimerce |
|---|---|---|
| Tiendanube | Yes | No |
| Shopify | Yes | Yes |
| Headless Shopify | No | Yes — from Growth |
| Mercado Libre | Yes | No |
| Mercado Pago (fees and payouts) | Yes | No |
| Real cost of interest-free installments | Yes | No |
| Own server-side pixel and Conversions API | Yes | Yes |
| First-party domain | Yes | Yes |
| Cross-device visitor identification | Yes | Yes |
| Click ID relinking on accelerated checkout | No | Yes |
| Server-side tracking of ChatGPT referrals | No | Yes |
| Meta Ads, Google Ads and TikTok Ads | Yes | Yes |
| Pinterest and Snapchat | No | Yes |
| Klaviyo | Yes | Yes |
| AI agent that answers in Slack | No | Yes — from USD 59/month |
| AI catalog SEO | No | Yes — USD 99/month |
| Net profit with local costs (gateway, installments, Mercado Libre) | Yes | No |
| Profitability by product and by SKU | Yes | No |
| Forecast of when the money from each sale lands | Yes | No |
| Interface and support in Spanish | Yes | No |
| Interface and support in Portuguese | Yes | No |
| Price is calculated on | Monthly orders | Orders + add-ons |
| Pixel entry price | USD 99/month | USD 299/month |
| Permanent free plan | Yes — on the dashboard, up to 50 orders/month | No — 30-day trial |
| Separately priced add-ons | No | Four — USD 39 to USD 289/month |
Switching takes five minutes
No data migration, no implementation project. You connect your accounts and Escalafy rebuilds your history on its own. And if your brand already has Aimerce solving the signal on Shopify and all you're missing is profitability with your local costs included, you don't have to choose: some operations run both.
- 1Connect your store: Tiendanube, Shopify or Mercado Libre.
- 2Connect your ad accounts and your payment gateway.
- 3Load your costs once. Escalafy calculates the rest for every order.
Meta showed me 4x ROAS, but when I added up the real costs I was barely making money. With Escalafy I found campaigns that were losing money, and that Mercado Pago plus installments were eating a brutal percentage.