ClickMagick tells you which click converted. Escalafy tells you if you made money.
ClickMagick is one of the best click trackers out there, and for an affiliate or a media buyer it's hard to beat. But it's built around the click, not the order: it doesn't know what the product you sold cost you, it doesn't see Mercado Libre and it doesn't deduct what interest-free installments take out of every sale.
Updated 2026-10-09
The short answer
They're not the same tool, and that's worth saying up front. ClickMagick measures traffic: where each click came from, which funnel converted, which click was a bot. If you live on affiliates, digital products or lead-gen funnels, it's the right answer and Escalafy won't help you. If you run a store, the problem is different: ClickMagick doesn't know your product cost, doesn't model the Mercado Pago fee or the cost of installments, and doesn't exist for Mercado Libre or Tiendanube. It can tell you the ad brought in 40 sales; it can't tell you whether those 40 sales left you a profit. And its pricing runs per tracked visitor, not per order — so traffic that doesn't buy from you still raises your bill.
How much ClickMagick costs in 2026
Prices taken from the public plans page at clickmagick.com on October 9, 2026. The first price is monthly billing; the second is the per-month equivalent when you pay for the year up front — their own banner advertises it as two months free. What defines the plan isn't features: it's the number of visitors tracked per month.
USD 66/month on annual (USD 790/year). 10,000 tracked visitors, 1 user, 1 site or store, 1 ad account per platform, 6 months of history.
USD 166/month on annual (USD 1,990/year). 100,000 visitors, 2 more users, 5 ad accounts per platform, 1 year of history, click fraud protection, advanced attribution models.
USD 291/month on annual (USD 3,490/year). 1,000,000 visitors, unlimited users and ad accounts.
Their page flags it as new but doesn't publish a price.
The fine print
The pricing axis is the trap, and it isn't hidden: they charge you per tracked visitor, not per sale. A store that invests in Meta Ads buys far more visits than orders. At a 1.5% conversion rate, which is a common range in the region, the Starter's 10,000 visitors run out at around 150 orders a month. Put another way: the USD 79 entry plan is sized for a funnel, not for a store that's scaling ad spend. And if you have a second store, add USD 40 per month for each extra site on Standard and Pro. There's no free plan: there's a 14-day trial.
Why stores switch from ClickMagick
It doesn't know the cost of what you sell
That's the fundamental difference. ClickMagick follows the click to the conversion and tells you how much you paid for that conversion. What it doesn't have is the other side of the equation: product cost, packaging, shipping, the payment gateway fee, the financing cost of offering 3 or 6 interest-free installments. Without that, the most precise attribution number in the world still can't tell you if the month closed in profit or at a loss.
Mercado Libre and Tiendanube don't exist
We checked today: there's no ClickMagick app in the Tiendanube App Store or the Nuvemshop one. Its e-commerce integration is the Shopify app. If part of your revenue goes through Mercado Libre, that entire channel is left out of the dashboard — along with the category fees and Full costs. Escalafy brings Tiendanube, Shopify and Mercado Libre together in a single P&L.
It charges you for traffic that doesn't buy
Paying per tracked visitor means a prospecting campaign that brings lots of cheap visits and few sales pushes you to the next plan without leaving you a single extra peso. Escalafy charges by orders per month: you pay for the business you did, not for the traffic you tested.
Escalafy vs ClickMagick, point by point
| Feature | Escalafy | ClickMagick |
|---|---|---|
| Tiendanube | Yes | No |
| Shopify | Yes | Yes |
| Mercado Libre | Yes | No |
| Mercado Pago (fees and payouts) | Yes | No |
| Real cost of interest-free installments | Yes | No |
| Meta Ads, Google Ads and TikTok Ads | Yes | Yes |
| Own server-side pixel and Conversions API | Yes | Yes |
| First-party tracking domain | Yes | Yes |
| Click-level tracking, Smart Links and rotators | No | Yes |
| Bot and click fraud protection | No | Yes |
| Phone and offline sales tracking | No | Yes |
| Affiliate campaign tracking | No | Yes |
| Product cost and margin per SKU | Yes | No |
| Net profit after all costs | Yes | No |
| Campaign profitability in money, not conversions | Yes | No |
| Forecast of when the money from each sale lands | Yes | No |
| Interface and support in Spanish | Yes | No |
| Interface and support in Portuguese | Yes | No |
| Price is calculated by | Orders per month | Tracked visitors |
| Permanent free plan | Yes — up to 50 orders/month | No — 14-day trial |
| Cost per additional site or store | Not applicable | USD 40/month |
Switching takes five minutes
No data migration and no implementation project. You connect your accounts and Escalafy rebuilds your history on its own. And if you use ClickMagick for affiliate campaigns or funnels that aren't your store, you don't have to choose: some operations run both.
- 1Connect your store: Tiendanube, Shopify or Mercado Libre.
- 2Connect your ad accounts and your payment gateway.
- 3Load your costs once. Escalafy calculates the rest for every order.
Meta showed me 4x ROAS, but when I added up the real costs I was barely making money. With Escalafy I found campaigns that were losing money, and that Mercado Pago plus installments were eating a brutal percentage.