WeTracked gives you back the signal you lost. Escalafy tells you if you made money.
WeTracked does one hard thing well: recovering the data that never reaches Meta and giving the algorithm its context back. But it's a tracking tool, not a profitability tool. It doesn't connect Tiendanube, it doesn't connect Mercado Libre, and it doesn't load a single cost — so the number you see is still attributed revenue, not what you kept.
Updated 2026-09-11
The short answer
If your store is on Shopify or WooCommerce, you already know your margin, and your only problem is that Meta receives incomplete events, WeTracked solves exactly that and solves it well. If you sell on Tiendanube, if part of your revenue goes through Mercado Libre, or if you need to know how much you keep after fees, shipping, installments and product cost, WeTracked isn't built for that: it doesn't integrate those platforms and has nowhere to load a cost. They're two different jobs, and only one of them tells you whether the business adds up.
How much WeTracked costs in 2026
Public prices from WeTracked's plans page, verified on September 11, 2026. They're in dollars and the tiers are defined by orders per month. Annual billing has a 20% discount. They offer a 14-day trial and a 60-day money-back guarantee.
Up to 500 orders per month, up to 3 stores. USD 39.20 on the annual plan.
Up to 3,000 orders per month, up to 5 stores. USD 119.20 on the annual plan.
Up to 7,500 orders per month, up to 10 stores. USD 199.20 on the annual plan.
More than 7,500 orders per month, unlimited stores.
The fine print
Going over your plan's order cap doesn't lock your account or move you up a tier: you're billed for the overage. Their own terms of service say that charge is collected at the end of the period and added to the following month's invoice — in other words, you find out afterward. That detail isn't on the pricing page, and it's the specific complaint that shows up in negative reviews. On top of that, the plan is in dollars: if you bill in pesos, your real cost depends on that month's exchange rate.
Why stores switch from WeTracked
Tiendanube and Mercado Libre don't exist in WeTracked
Its public integrations list has exactly two e-commerce platforms: Shopify and WooCommerce. There's no Tiendanube and not a single marketplace — no Mercado Libre, no Amazon. If you sell on either, that channel never makes it into the dashboard, and with it go the category fees and Full costs.
It measures your revenue, not your profit
WeTracked recovers events and shows you revenue and ROAS by ad. What it doesn't have, according to its own features and integrations pages, is anywhere to load product cost, shipping, payment fees or fixed costs. You can have the best-measured ROAS on the market and still not know if the month closed in the black.
Mercado Pago and interest-free installments aren't in the math
Offering 3 or 6 interest-free installments has a financing cost that comes out of your margin on every sale, and payout timelines decide when you actually have the money. No tracking tool models that. Escalafy deducts it order by order and also forecasts when each payment will land.
Escalafy vs WeTracked, point by point
| Feature | Escalafy | WeTracked |
|---|---|---|
| Tiendanube | Yes | No |
| Shopify | Yes | Yes |
| WooCommerce | No | Yes |
| Mercado Libre | Yes | No |
| Mercado Pago (fees and payouts) | Yes | No |
| Real cost of interest-free installments | Yes | No |
| Meta Ads, Google Ads and TikTok Ads | Yes | Yes |
| Snapchat, Pinterest, Reddit, Microsoft and X Ads | No | Yes |
| External checkouts (Funnelish, CheckoutChamp, Sticky.io) | No | Yes |
| Server-side tracking and own pixel | Yes | Yes |
| Product cost, shipping and fixed costs | Yes | No |
| Net profit after all costs | Yes | No |
| Profitability by SKU | Yes | No |
| Cash flow forecasting | Yes | No |
| Interface and support in Spanish | Yes | Yes |
| Interface and support in Portuguese | Yes | Yes |
| 24/7 live chat support | No | Yes |
| WhatsApp support with the team | Yes | No |
| Permanent free plan | For analytics, up to 50 orders/month. The Pixel: 14-day trial | No — 14-day trial |
| Price tied to your orders per month | Yes | Yes |
Switching takes five minutes
No data migration and no implementation project. You connect your accounts and Escalafy rebuilds your history on its own.
- 1Connect your store: Tiendanube, Shopify or Mercado Libre.
- 2Connect your ad accounts and your payment gateway.
- 3Load your costs once. Escalafy calculates the rest for every order.
Meta showed me 4x ROAS, but when I added up the real costs I was barely making money. With Escalafy I found campaigns that were losing money, and that Mercado Pago plus installments were eating a brutal percentage.