Most alternatives lists are written by one of the alternatives. This one too, so let's start there: we make Escalafy and we're on the list. It's still useful, because the criteria matter more than the ranking — and in several of these cases the right answer is to stay on WeTracked.
First: why people look for alternatives
Almost always for one of three reasons. It's worth identifying yours before looking at options, because each reason leads to a different tool.
- Your store isn't on Shopify or WooCommerce. Those are the only two e-commerce platforms it integrates. If you sell on Tiendanube or Mercado Libre, there's nothing to connect.
- You need to close your P&L, not just measure the signal. WeTracked tells you which ad the revenue came from. It has nowhere to load product cost, shipping or payment fees.
- The overage caught you by surprise. Going over the order cap generates a charge that's settled at the close of the period and arrives with the next invoice.
Before we go on, the honest part: if your store is on WooCommerce, stay on WeTracked. No tool on this list that focuses on LATAM profitability — ours included — integrates WooCommerce, and switching would be a downgrade. Same if you advertise on Snapchat, Pinterest, Reddit, Microsoft Ads or Taboola, or if you sell through external checkouts like Funnelish, CheckoutChamp or Sticky.io: that coverage is among the best on the market and almost nobody else has it.
1. Escalafy — if you sell in LATAM and need to know how much you made
Built around Tiendanube, Shopify, Mercado Libre and Mercado Pago. It does server-side tracking with its own pixel, just like WeTracked, but it doesn't stop there: it adds up all your sales, subtracts every cost — product, shipping, per-category fees, installments, agency, discounts — and shows you real profit, not attributed revenue. It also forecasts when the cash from each sale lands based on the payment method. Interface and support in Spanish and Portuguese, and a permanent free plan of up to 50 orders a month.
It's not for you if: your store is on WooCommerce, or you spend heavily on Snapchat, Pinterest, Reddit or Microsoft Ads. We don't integrate any of those.
2. Triple Whale — if you sell on Shopify and in dollars
The biggest player in the category globally. Very strong on the blended view and attribution, with a huge ecosystem of integrations and content, and it does model costs. Its plans start at USD 129 a month and scale with GMV — quite a bit more expensive than WeTracked at the entry tier. Like WeTracked, it can't see Mercado Libre and doesn't model local payment costs.
3. Utmify — if you sell info-products
Around 130 integrated sales platforms, almost all Brazilian info-product checkouts: Kiwify, Hotmart, Braip, Cakto. If that's your business, no other tool comes close, and its free plan of 30 sales is enough to validate an offer. It charges in reais and the price goes up with your sales volume. Its public documentation is in Portuguese only.
4. Northbeam — if your problem is advanced measurement
Multi-touch attribution, incrementality and media mix modeling. It's the enterprise tier of the category. Expensive and powerful. If your team has a dedicated analyst and a seven-figure ad budget, it's the serious answer — and it sits several levels above what WeTracked does.
5. Littledata — if the problem is data quality into GA4
The veteran of the category, focused on server-side tracking and on events arriving clean in GA4 and the ad platforms. It competes head-on with WeTracked on its own turf. It's not a profit dashboard and doesn't try to be one. It has a per-order tier that lowers the barrier to entry a lot.
6. Meta's Conversions API set up by hand — if you have a technical team
Worth saying: the problem WeTracked solves can be solved without paying for a subscription. Meta's CAPI is free and documented. You need someone who implements it properly, handles event deduplication and maintains it when something changes. If you have that profile on the team, it's a real option. If you don't, a half-done implementation is worse than none: duplicate events inflate your conversions and you make decisions with numbers that don't exist.
7. Stay on WeTracked and add a profit tool
The option nobody lists, and for a lot of people the right one. The two don't compete: one recovers the signal, the other closes the P&L. If tracking works well for you and all you're missing is knowing how much you keep, there's no reason to break what works. The math changes when you notice you're paying two subscriptions in dollars for what one could do — or when your store moves to Tiendanube and one of the two stops connecting.
How to choose in one line: if you're on WooCommerce or advertise on the smaller channels, stay on WeTracked. If you need advanced measurement, Northbeam. If you sell info-products, Utmify. If you sell on Tiendanube or Mercado Libre and don't know how much you make after every cost, compare us with WeTracked feature by feature.
Keep reading: what WeTracked costs in 2026 and what WeTracked is and who it's for.
Keep reading
What Escalafy does for your store
Connect your channels and see the truth behind your numbers. No Excel, in real time.