The Escalafy Pixel runs alongside Meta's, not as a replacement. This is the practical part: how it's implemented and which plan you need.
Why it exists
Meta's pixel loses a significant share of sales to ad blockers, iOS and cookies. And even when it attributes the sale, it usually ends up with very little information about the buyer. Escalafy's works server-side, records the full journey and enriches it with data from your other connected platforms.
The implementation, in two phases
- Phase 1, A/B test. You keep your current pixel running and we add ours in parallel. After a few days we compare the EMQ (Event Match Quality) —the 1-to-10 score Meta uses to rate event quality— of each one. Inside the app there's a screen that shows that comparison.
- Phase 2. If ours scores better, the previous pixel is turned off and only Escalafy's remains.
How long installation takes
Between 5 and 10 minutes: you connect your store, paste the pixel script and connect Meta. You don't need a developer.
The pixel is a separate plan from Escalafy's, with its own price. It's not included in your current subscription.