Metrics & Reports
What every number on the dashboard means and how to read your reports.
Does the LTV report include Mercado Libre orders?
Since October 2026, Mercado Libre purchases are classified as new or returning customers. However, that classification is not yet reflected in the LTV report — it's a feature in progress.
A section disappeared from my dashboard. How do I get it back?
Escalafy dashboard sections can be hidden and shown again. If you no longer see Latest orders or another section, it's hidden — not deleted.
Why are units sold higher than orders?
Escalafy shows the sum of the quantities on each order line, not the number of orders. If a customer buys 3 products in a single order, that adds up to 3 units but it's still 1 order.
How is profit margin per product calculated?
The exact formula Escalafy uses for each product's margin: which costs it includes and how to read the number.
Your numbers don't match Tiendanube or Mercado Libre: what to compare against
The most common question we get, and it's almost always about which metric is being compared against which.
Why does Mercado Libre show slightly more orders?
Two known causes, and why revenue should still match.
If an order is created one day and paid the next, which day does it count on?
The day it was created. And what that means when the money is released weeks later.
How cancellations and returns are handled
They're deducted from revenue automatically. What happens with product cost and shipping.
Which sale price do you take from each order?
The order's final price, exactly as it ended up, with everything included.
Total orders vs. Orders over $0: which is which
Two different metrics that explain almost every difference with your store and with the paywall.
How to export your data and connect Escalafy to Claude
Excel downloads, and how to connect Escalafy to Claude so you can ask your numbers directly.
Custom metrics: build your own formulas
Where to build your own metric, and the chart for comparing two metrics.
External revenue: enter the profit, not the gross amount
How to record sales made outside your store (cash, bank transfer, WhatsApp) without inflating your numbers.
Do the dashboard's profit and margin include external revenue?
Yes. Both metrics use total revenue, online plus external. The exact formulas.
What EMQ is and how to read your score in Meta
Event Match Quality is a score from 1 to 10 that defines how well Meta can identify your buyers. What each range means and where to find it.
How to read your metrics and download reports in Escalafy
Customize your dashboard and understand the difference between paid and total orders, CPA, comparison periods, the dollar exchange rate and how to download reports.
Product Analytics and Cross-Selling: what they show you
Performance by product and variant, the real profitability of each one, and the cross-selling report to see which products sell together and how much lift they generate.
Cash flow: when you'll get paid for each sale
The cash flow report shows you how much you sold, how much is payable, how much you've already collected and how much is still pending, with the detail of when each payment comes in.
Can't find what you're looking for?Talk to the team