Since October 2026, Mercado Libre purchases are classified as new customer (NC) or returning customer (RC) for the repeat purchase rate metric. However, that classification is not yet reflected in the LTV report.
What changed in October 2026?
From this update on, when a Mercado Libre buyer makes a second purchase, Escalafy identifies them as a returning customer (RC). If it's their first purchase, they're recorded as a new customer (NC). This classification is now active in the Mercado Libre module.
Why doesn't the LTV report include Mercado Libre yet?
The LTV (Lifetime Value) report is currently calculated using only orders from your main store — Tiendanube or Shopify. Adding Mercado Libre purchases to the LTV calculation is a feature in progress.
Bottom line: NC/RC classification for Mercado Libre is already live, but the LTV report doesn't include it yet. Once that integration ships, LTV will reflect the customer's full history across all channels.
What can I do in the meantime?
You can view the NC/RC breakdown for your Mercado Libre orders inside the channel's metrics. For questions about LTV or to follow up on this feature, message us in the support chat.