Integrations & Ads
Tiendanube, Shopify, Mercado Libre, Meta, Google and the server-side pixel.
What is the Buyer Journey in the Escalafy Pixel?
The Buyer Journey shows every step a customer takes before buying: which channel brought them, which ones they passed through, and which one closed the sale — for real multi-channel attribution.
What new Mercado Libre metrics are available in Escalafy?
Since October 2026, the Mercado Libre module added new metrics: installments vs. full payment, freight absorbed, refunds from returns and claims, and canceled orders.
Can I connect the Escalafy MCP to several AI tools at once?
Yes. The Escalafy MCP runs in parallel with Claude, Cursor and any compatible AI without conflicts — you can have it active in all of them at the same time.
Which email marketing platforms do you integrate with?
Klaviyo and Perfit. And with the Pixel for Email, your browse, cart and checkout abandonment flows reach more people.
How to connect Klaviyo to Escalafy
You connect Klaviyo from Integrations with your Klaviyo login, in a couple of clicks.
How to connect Perfit to Escalafy
You connect Perfit from Integrations by pasting your API key. Where to find it and what to do if you get an error.
How to set up browse, cart and checkout abandonment flows
Which flow goes with which Escalafy event, how to build it in Klaviyo and how to do it with Perfit automations. Without rewriting your copy or your discounts.
Mercado Libre credit notes and rejections don't show up in product analytics
Mercado Libre credit notes (NC) and rejections (RC) don't include the product detail that analytics needs. It's a limitation of the Mercado Libre API.
Error connecting Perfit: the account is already connected to another organization
A Perfit account can only be connected to one Escalafy organization at a time. If you see this error, the team can reassign it manually.
How to install the Escalafy Pixel on Shopify
The full installation, step by step: enable the App Embed in your theme, create the checkout pixel and get everything ready to start sending events.
How to remove old tracking from your store
If you leave the old pixels installed, every sale gets counted twice. Where to find them in your theme code, which patterns to search for and which app embeds to turn off.
How to connect Meta as a pixel destination
Choose the dataset, filter transactions and add the UTM parameters to your ads. The UTM step is what decides whether Escalafy can attribute each sale to the right ad.
How to connect Escalafy to Claude, ChatGPT or Gemini
The Escalafy MCP connector lets your AI assistant query your real numbers. Here's what you need, the URL you have to paste and the steps in each assistant.
What you can ask Escalafy from your AI
Once the MCP is connected, the assistant can read your profit, your campaigns, your products and your stock. Concrete examples of questions that work well.
Can I see Mercado Libre Product Ads spend in Product Analytics?
Yes. Since August 2026, Mercado Libre Product Ads spend is added to each product's total cost, so you see real profitability with advertising included.
Do you pick up spend from posts boosted in Instagram?
No: Meta only exposes what goes through Ads Manager.
Is the ad spend you show what I spent or what I paid?
We show daily consumption, not when the payment was made.
Meta shows more ad spend than I actually spent: what to check
Three causes that cover almost every case.
Multiple ad accounts and two Meta business portfolios
How many accounts you can connect, how to switch them, and the extra step for a second portfolio.
I get an error when connecting Google Ads
The most common cause and how to fix it.
Can I connect the TikTok pixel?
You can connect TikTok Ads for spend, but we don't have our own TikTok pixel.
I advertise on a platform that isn't integrated
How to account for Pinterest or any other platform without an integration.
Do I need to connect Mercado Pago if I already connected Mercado Libre?
No need. And unlike stores, a Mercado Pago account can be in several organizations.
The Escalafy Pixel: how it's implemented and which plan you need
The two-phase implementation, the EMQ score, and why it's a separate plan.
What the Escalafy Pixel is and what it does
The Escalafy Pixel recovers the conversions the browser loses and sends them, complete, to your ad platforms. Here's what it does and how it differs from the pixel you already have.
Which events the pixel recovers and where it sends them
Which events the Escalafy Pixel captures, which platforms it sends them to and what information travels with each one.
Browser pixel vs. CAPI: what's the difference
Both tell Meta you made a sale, but through different paths. What each one does, why you want both and how sales are kept from being counted twice.
How to connect Meta, Google and TikTok Ads to Escalafy
Connect your ad platforms, set up your agency fee and understand your True ROAS: the real profitability of each campaign after all your costs.
Mercado Libre in Escalafy: ads, fees and switching accounts
Which Mercado Libre ads we pull, how the advertising fee is applied, why ad metrics lag by one day, how to switch accounts and why order counts sometimes differ slightly.
Can't find what you're looking for?Talk to the team