Escalafy automatically tracks ad spend for Product Ads and Display Ads on Mercado Libre. However, Mi Página ads (and Brand Ads) are not included in the dashboard.
Which Mercado Libre ad types are tracked?
- Product Ads: ✅ Tracked automatically.
- Display Ads: ✅ Tracked automatically.
- Brand Ads: ❌ Not tracked.
- Mi Página ads: ❌ Not tracked.
What does this mean for your profitability?
If you run Mi Página ads, that spend won't show up in your Mercado Libre Ad Spend metrics in Escalafy. Your actual ad investment on Mercado Libre may be higher than what the dashboard shows, and your real ROAS could be slightly lower than calculated.
How to handle it: If you have Mi Página ad spend, add it manually as an Additional Cost (Fixed or Variable) in Escalafy and enable the "add to Ad Spend" option. That way the spend is included in your ad investment metrics and your ROAS is accurate.
Why aren't they tracked automatically?
This is a limitation from the Mercado Libre API: Mi Página ads and Brand Ads don't expose their spend data at the same detail level as Product Ads and Display Ads. We can't pull them in automatically for now.
If you have questions about how to log that spend manually, reach out to us on WhatsApp.
