When you activate Escalafy's Email Pixel with Klaviyo or Perfit, the integration starts identifying visitors and sending events from that moment forward. Data before activation cannot be recovered or imported.
What happens before activating the Pixel?
Before installing the Pixel, Klaviyo and Perfit can only send flows to people they already know — contacts with a saved email address who are already identified in your email platform. Anonymous visitors to your store are not identified, and flows never reach them.
What changes when you activate the Pixel?
Once active, the Escalafy Email Pixel starts identifying visitors to your store (including those who browsed without buying) and sends those events to Klaviyo or Perfit in real time. This allows:
- Abandoned cart flows to reach a much larger audience.
- Browse and product-view flows to fire for people the email platform couldn't identify before.
- Email remarketing to visitors who never purchased.
No retroactive data. Visitors who came to your store before the Pixel was active cannot be recovered. Identification history starts on the day you install the Pixel — the sooner you activate it, the faster your identified contact base grows.
How long before you see impact?
The first flows start going out from day 1 of activation, as the Pixel identifies visitors. In the first few weeks, volume grows as more visitors become identified in Klaviyo or Perfit.
More on how it works in Pixel for Klaviyo and Pixel for Perfit.
