Integrations & AdsAugust 29, 2026 2 min read

Do you pick up spend from posts boosted in Instagram?

No: Meta only exposes what goes through Ads Manager.

No. Meta only gives us access to what goes through Ads Manager.

If you promote directly from the Instagram app with the Boost post button, we can't pick up that spend.

To account for it, enter it manually as an additional cost and turn on the add to ad spend switch, so it impacts ROAS the same as the rest of your ads.

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