2x email revenue with our pixel. With Escalafy events reaching your email platform, the same abandonment flows go out to many more people. Your copy, your discounts and your timing stay the same.
Which flow goes with which event
- Browse abandonment — triggered by viewed a product.
- Cart abandonment — triggered by added to cart.
- Checkout abandonment — triggered by started checkout.
In all three, the exit condition is the same: if the person purchased, they leave the flow and get no more emails.
The more abandonment flows you use, the more it shows. If today you only have the cart one, adding browse and checkout is where the most email revenue shows up.
In Klaviyo
- Go to the flows section (in Klaviyo it shows up as Flows) and create a new flow, or open the one you already have.
- As the trigger, choose the matching Escalafy event (product viewed, cart or checkout started).
- Add a filter so anyone who purchased since the flow started exits.
- Use the same emails, timing and discounts that already work for you.
- Turn it on.
In Perfit
- Go to your abandoned cart and visit automations.
- Where you choose the trigger, select the matching Escalafy event.
- Keep the same emails and timing, and turn it on.
If you can't find the Escalafy event among the triggers, message us on WhatsApp and we'll set it up with you.
What doesn't change
- Escalafy doesn't send emails: your email platform sends them, as always.
- No contacts are added who haven't given their consent.
- Your frequency and consent rules still apply.
More on how it works in Pixel for Klaviyo and Pixel for Perfit.