Connecting your ad platforms is what lets you see your Real ROAS: not the one Meta reports, but what's left after deducting product, shipping, fees and taxes.
How to connect Meta
Go to Integrations, click connect Meta, select your business portfolio, accept the permissions and choose the ad accounts you want to track. Then Escalafy asks you to select the active accounts.
Personal accounts can't be connected. You have to connect business portfolios.
How to add your agency or provider fee
If an agency or a credit line provider charges you a percentage on your ad spend, you can enter that fee under Settings > Integrations > Meta > "Active accounts". Escalafy adds it on top of ad spend and recalculates CPA, ROAS and every metric that depends on spend. If you change the fee, you get the option to apply it retroactively.
I don't have admin access to the account
You have two options: ask your agency to give you admin access to the ad account, or invite your agency directly to Escalafy so they connect their Meta (bottom left > Manage > Members > Invite).
Run your campaigns from Escalafy
You don't just see the metrics: from Escalafy you can pause or turn off ads (they're turned off directly on the platform) and change or scale budgets without leaving the tool. It works for Meta, Google and TikTok.
How do I know which campaign is my best?
The True ROAS metric shows you the real profitability of each campaign. Unlike conventional ROAS, it deducts all your real costs (product, shipping, fees, taxes) to give you an accurate view of which campaign actually makes you money.
Can I connect different Meta business portfolios?
Yes. If you have more than one Meta portfolio, create a separate organization (workspace) in Escalafy for each portfolio and connect each one from its own organization. Then our team takes care of merging them into your main organization.
Can I connect several Meta ad accounts?
Yes. You can connect as many ad accounts as you want, as long as they belong to the same Meta business portfolio. You select them when you connect Meta Ads from Integrations.
If the accounts belong to different business portfolios, create a separate workspace per portfolio and ask our team to merge them into your main organization.
Why don't Meta Pixel sales match the dashboard?
Pixel sales are the ones Meta attributes to your campaigns. Dashboard sales include every order in your store, regardless of where it came from. Meta doesn't capture 100% of purchase events, so it's normal for the Pixel total to be lower than the dashboard's.
It won't let me connect the accounts in my Meta portfolio
Check that your Meta account has no outstanding debt or negative balance. Meta blocks the connection when there are pending payments or delinquencies. Once the account is up to date, try again.
Is ad spend recorded when I pay or by daily consumption?
Spend is recorded day by day based on the credit consumed that day. It doesn't take the total payment or the accumulated credit, but what's spent each day.
I have a single Meta ad account running ads for two stores. How do I connect them?
The recommended flow is: create a separate workspace (organization) in Escalafy for each brand/store and a third one just for connecting the Meta ad account. Then use the "Combined View" to see metrics for all brands together. Our team can help you set up the split so each store sees only its share of the spend.
The ad spend in Escalafy is much higher than the real one. Why?
Check these three things:
- Agency fee entered: if you set a fee percentage in "Active accounts", it's added on top of ad spend. Check it under Settings > Integrations > Meta.
- Duplicate account: if you connected the same ad account in more than one workspace and they're merged, spend is counted twice. Check with support.
- Dollar exchange rate: if you spend in USD, a very high exchange rate can inflate the total in pesos. Check the exchange rate you have configured.