Escalafy has two different trials, and they don't start or end at the same time. It's the most common confusion in the first few weeks.
Dashboard trial: 7 days
It starts when you click Refresh last 30 days, that is, when you finish setup. It covers the dashboard, metrics, costs and integrations.
Advanced plan trial: 30 days
It's counted from when you create your account, not from when you finish setup. It covers the two advanced modules: Product Analytics and Inventory.
Since the two run in parallel, when the 7 days end you move to the Base plan, but you still have about three weeks left to keep trying Product Analytics and Inventory. If those modules "disappear" later on, it means the Advanced trial has ended.
If you open a new organization
Each new organization starts with its own 7-day trial. Keep in mind that each brand needs its own plan.